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Alumna designs plus-size clothing to help women feel beautiful

Whitney Jones (photo by St. Louis Post-Dispatch)

June 18, 2017 – via the St. Louis Post-Dispatch

Whitney Jones ’16 explains that her St. Louis-based Liv and Kiss brand for plus-size women didn’t begin as a quest for fame or fortune. She just wanted something smart, sensible, professional and affordable to wear. She thought the same desire might resonate with others. “I’m plus-sized, and I’ve been plus my entire life,” she said. Given her history, she’s tired of feeling that she doesn’t deserve well-made, long-lasting clothing. Her weight is not in transition. This is her weight, and she said she “wanted some simple pieces to fit my life from the boardroom to the nightclub.” Jones was the winner of the Columbia College-St. Louis location pitch competition in 2016 and finished third place this past April in the college’s Student Entrepreneur Showcase.

Read more:

“Made in St. Louis: She designs plus-size clothing to help women feel beautiful” – St. Louis Post-Dispatch

 

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