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With Fringe Boutique, the Smarrs keep it all in the family

Charlotte Smarr, right, and her daughters Riley, left, and Morgan Smarr Pingel ’13 have opened Fringe Boutique at 914 E. Broadway (Don Schrubshell/Columbia Daily Tribune)

June 16, 2017 – Columbia Business Times

After years of working in their family’s various construction companies, it was time for Charlotte Smarr and her daughters, Riley Smarr and Morgan Smarr Pingel, to do something “for the girls.” When a landlord called offering them their “dream location” on Broadway, the three women jumped at the opportunity to open their own women’s clothing boutique. Charlotte Smarr and her husband, Mel Smarr, have co-owned several construction and excavation-related businesses for more than 30 years. Morgan graduated in 2013 from Columbia College with a degree in business administration and a minor in marketing. She worked alongside Charlotte for 10 years, through high school and college. Riley, 20, will be a senior at Columbia College — also pursuing a business administration degree.

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“With Fringe, the Smarrs Keep it all in the family” – Columbia Business Times

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