Brandi Herrman

via the Columbia Daily Tribune

*Editor’s Note: CC Biz Buzz is a new monthly column series that will feature insightful commentary from a member of the Columbia College School of Business faculty.

“At the start of every public relations course, I ask my students what they think public relations is, and isn’t, and then discuss the constantly changing nature of the industry. We talk about storytelling in auditory and visual ways (think oral history and cave drawings) and move through time until we dissect modern communications tools, like social media.

One of the examples that I find fascinating, likely because I remember it from studying American history in school, is the mention of President Teddy Roosevelt as the person who coined the term ‘bully pulpit.’”

READ MORE: From stone tablets to Snapchat; the social evolution of communication