*Editor’s Note: CC Biz Buzz is a new monthly column series that will feature insightful commentary from a member of the Columbia College Robert W. Plaster School of Business faculty.
“This semester I’m teaching crisis management, one of my favorite courses. We review case studies from the past, dig into the situation, the history of it, the root causes, and, of course, the way businesses decide to handle said crises. We study all the big ones, including the Tylenol tampering case of 1982 and the myriad of BP disasters including the Deepwater Horizon explosion of 2010. We study cases worldwide.
In addition, each semester, I require that my students look no further than current events to find additional crises either brewing, in full boil or cooling down after boiling over.”