By Dr. Kennedy K. Amofa
via the Columbia Daily Tribune
*Editor’s Note: CC Biz Buzz is a new monthly column series that will feature insightful commentary from a member of the Columbia College Robert W. Plaster School of Business faculty.
“The 21st century global economy presents the opportunity for companies to amass voluminous data to create business intelligence in order to obtain competitive advantage in the global marketplace. Companies including Google, Tesla, Netflix and Amazon are investing heavily in establishing data warehousing and data marts to accumulate, store, retrieve and analyze consumer data to sustain their business models.”