By Gina Singleton

*Editor’s Note: CC Biz Buzz is a new monthly column series that will feature insightful commentary from a member of the Columbia College Robert W. Plaster School of Business faculty.

A current topic buzzing around the Robert W. Plaster School of Business involves “business for good.” Corporate Social Responsibility refers to for-profit organizations aligning with relevant causes and programs for the social good. Traditionally, we think of a corporation’s goal as “profit for stockholders.” The terms corruption or greed may even spring to mind. That mindset is changing. Millennials and younger generations are more likely to support companies that support their community. Donating money to a charity is no longer enough. We like to see a program of effort. As a millennial myself working in education, I’m an advocate for educating in addition to giving aid.

READ MORE: Corporate Social Responsibility and Accounting